Rihanna Announces Savage x Fenty Lingerie Line


The rumor Rihanna was expanding her business into lingerie was true after all. The singer confirmed on her Instagram and Twitter that Savage x Fenty, her intimates line, is happening. “we bout to light this up sis!!🔥” she wrote. “Introducing @SAVAGEXFENTY lingerie coming soon. Sign up now at SAVAGEX.com !!”

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On the Savage x Fenty Instagram, the first image of her in the product was teased in their Instagram. There’s some nice detailing happening:

Instagram

Rihanna teased the brand’s site, which just prompts you to sign up for more news right now.

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savagex.com

And the brand’s Instagram teases three images:

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The confirmation comes after Women’s Wear Daily reported in March that TechStyle Fashion Group was said to have struck a deal with Rihanna for the line. “A firm launch date could not be learned, but sources said TechStyle has been working on the project for more than a year and samples have already been produced,” the outlet wrote then. Rihanna hasn’t announced the exact launch date yet, but clearly it’s coming sooner than imagined.



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