Men Recreate Rihanna’s Fenty Beauty Body Lava Video


When Rihanna introduced Fenty Beauty’s newest launch, Body Lava ($59), she graced Instagram with the sexiest tutorial video to ever hit the internet. Everything about it, from the slow-motion blending to her come-hither stare, had people hitting “buy” real quick. It also inspired countless recreations from beauty bloggers and fans—the most hilarious of which are parodies coming from guys.

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Dubbed the #RihannaChallenge, men have started posting videos of themselves applying a random product to their shoulders, then using whatever they have on hand to “blend” it badgalriri-style. Some have used socks, brooms, hair brushes, Q-Tips, toilet brushes, mops, and in one case, Timberlands. One thing they all have in common is nailing Rihanna’s seductive glance:

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Is that not the best thing you’ve seen all day? See some more hilarious examples, ahead.



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