13 Beauty Products to Buy Before Turning 30

The Affordable, Reliable Lotion

The Product: CeraVe PM Facial Moisturizing Lotion ($11)

The Reason: At the advice of my dermatologist, I started using a prescription retinol right before I turned 30. In order that the formula not scorch or dry my skin too much, he suggested a layer of this cream first. My skin has adjusted to retinols, but I still use this neutral lotion, which lists niacinamide, ceramides, and hyaluronic acid in the first ten ingredients. It’s also affordable enough that you can really feel free to goop it on your face, neck and chest. —Hannah Morrill, Contributing Editor


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